We started the company as we were dissatisfied with the current state of the UK hair industry and the very apparent segregation between naturals and other hair types. Our main aim was to educate and enlist women with the tools to enable them to have a healthy mane of hair; Natural, relaxed or wearing a protective style we wanted to promote the hair within. Our anecdotal research found that 80% of women wearing weave do so with natural hair underneath. Surely their needs mirror those of a naturalista so why not help each other out? A weave is just another form of a protective style. In our opinion the term 'natural' is a just how you wear your hair. The most important thing is knowing how to care for your mane, there are no hard fast rules. Which is what bought about our company slogan; Just remember; Executive Extensions or Naturalista, we're the MANE Divas for you!
Our main gripe with the current industry was information! There may be products but entering a ‘black retailer’ would not get you the explanations you required behind the item. This made us decide that Mane Divas should be a 'hair experience' company which would offer a range of 'extra mane' facilities. We would provide our clients with not only the highest quality products to get the most out if their chosen style, but the advice and personal experience attached from a brand they can trust. We use the word clients rather than customers as we believe we are offering a service to improve the black female hair regime rather than a product to generate income.
Before registration the company name we researched our target audience for a year before hand visiting salons and shops collating information on what our clients needed. We then looked at what products we would like to sell. Being religious users of their Jamaican Black Castor Oil we felt it was paramount to supply this brand onto our customers as it is not something readily available in shops, especially in our home town of Essex. Personal research has shown that Essex as a county have limited exposure for ethnic hair care products. We were frequently approached asking where we purchase such items. We flew to the head office in Jamaica to test and set up connections with the islands leading brand, Tropic Isle Living top source our Black Castor Oil. We don't sell anything that we haven't personally tested including our hair pieces! Our images are us with friends and family, no paid models. They have all shared their hair experiences with us so we could provide our clients with the best products. When we launched 1 year later we were proud to be the face behind the brand.
Mane Divas Ltd
T: 0208 214 1390