Tuesday, 30 June 2015

SAVE THE DATE Introducing @Bar Beauty Boutique Launch Event 2nd July 2015

                                                                                                
Press Release
June 2015





Women Of Colour (WOC) have been short changed for a long time when trying to locate cosmetics, hair and beauty products that are formulated for our colouring, hair and skin type.   While the position has improved in recent years and the large cosmetic houses are finally waking up to the fact that WOC are BIG spenders in the hair and beauty industry, we still cannot find everything under one roof. Mintel and Nielsen studies have documented that African American women spend 9 times more on beauty products  than any other ethnic group. In the UK  Afro-Caribbean women spend 6 times more on beauty products than any other ethnic group. Globally, buying power in 2015 is projected to be S1.1trillion!

Although some Boots and Superdrug stores stock a very limited range of cosmetics for the WOC e.g. Sleek Cosmetics or Olive Oil Relaxer, this is an intermittent feature which is appreciated but more effort needs to be made. Our Caucasian counterparts on the other hand can pretty much walk into any Boots or Superdrug for their budget cosmetic needs and EVERY department store for their premium beauty lines.

The current trend for all things natural shows no sign of waning and WOC are embracing their culture and heritage in the knowledge that their natural hair is far from ugly and unruly and dark skinned women can be beautiful.

However, skincare, bath/body and hair products specifically formulated for WOC with natural curly and kinky hair are so rare on the high street that entrepreneurial WOC have taken to their kitchens and made their own. Many were also suffering from illnesses, ailments, hair and skin conditions caused by using products containing harsh chemicals, additives and preservatives and made the conscious decision to make their own products using natural ingredients.

Many of these women have gone on to form businesses initially selling to family and friends, but it has been noted that the general consumer often has difficulty locating the  products as many are only available online (and can get lost in cyberspace) or at natural hair/beauty events. It has also been observed that WOC need to know that brands are not just selling to them but are genuinely interested in WHO they are. Accordingly, brands are selling to WOC but the dots are not joined.


We want a store that caters for all our beauty needs

WOC declare

·         We can’t find cosmetics particularly foundations easily on the High Street
·         We can’t find hair products specifically for our natural hair easily on the High Street
·         The products exist online not in a physical tangible location
·         We can’t find professional upmarket locations as easily as our Caucasian counterparts
·         Most events for natural hair and beauty products are not for us and make us feel uncomfortable
·         Why don’t we have a beauty- retail establishment  where you can try, test and chat in a friendly environment

Well this is all set to change if Lorraine James and her @Bar business partners have their way. They have created a one stop beauty shop for the WOC and form a platform for the entrepreneur by providing a retail location and marketing for their brands.

@Bar Beauty Boutique is a store that you can walk into and test the products before buying. We are aware that buying a product that you are not familiar with online can be a very expensive purchase if you cannot return the product for example if the colour match is wrong or you just don’t like the smell of a beauty product.

Join Us for an evening of beauty shopping and cocktails!
@Bar Beauty Boutique
Launch Event at Primo Bar London Westminster
Join us at our launch event @Primo Bar London in the luxurious Westminster Park Plaza on Thursday 2nd July 2015, where we will be introducing the brands which include Isa Marie Skincare, Pooka Pure and Simple, Cake Cosmetics UK and Berry Butter.
Primo Bar will be exclusively for women from 6-9pm and there is NO ADMISSION FEE.
·         Meet the Brands
·         Try the products. You can buy on the night
·         Enjoy a great cocktail selection for only £4!
·         Delectable delights from the Bar Food Menu
·         An amazing DJ and live music will start from 8pm

Venue
Primo Bar
PARK PLAZA WESTMINSTER BRIDGE LONDON
200 Westminster Bridge Road
London SE1 7UT
Telephone   +44 (0)20 7620 7282
Tube:     Westminster or Waterloo
Entrance is free (subject to availability) RSVP is strongly advised, as seating space is limited.
@Bar are pleased to announce that we will be opening the doors of their retail arm @Bar Beauty Boutique on Saturday 4th July 2015. Beauty shoppers will discover a unique beauty buying experience. Visitors will be able to purchase natural handmade and sourced items free from harmful chemical and parabens from some of the UK’s most talented entrepreneurs in an intimate boutique setting.
@Bar Beauty Boutique
Next Stop Arcade
203 Lewisham High Street
London SE13 6LG
@Bar Beauty Boutique aim to support and promote entrepreneurs entering the hair/beauty industry. We will do this by giving them the opportunity by way of a platform to showcase their products and services in a retail environment at an affordable price. If you are an entrepreneur or small business producing a natural hair/beauty range and want to showcase what you do or produce in the beauty boutique we want to hear from you!
Please contact us using the email details below leaving your business details and we will send you an enquiry form along with costs and general information.

Listings Information
  

Note to editors
For press enquiries – interviews with Lorraine James or the @Bar Team please email contactbar.cp@gmail.com or call 07938 086 075.


-ENDS-
@Bar Beauty Boutique – For your brown beauty needs 


3 comments:

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