Thursday 11 August 2016

2inspire Inspirational Woman: Jane Evans, Founder of The Invizibles & Creator of Tantric Beauty

Jane Evans is a phenomenal woman, after being at the forefront of the advertising industry and running her own advertising agency she is now the founder of a content marketing firm which is dedicated to improving the visibility of women over 40. Read on and be inspired.

Please tell us what is a typical business day for you? 
Wake up have a cup of tea and check my social media. I get the kids off to school, walk the dog then I sit down and write till lunchtime. While eating, I watch whatever show I’m binge watching at the time (for research, inspiration and to force me to take a break). Afternoons are for the logical stuff, business development, finances, client calls and meetings.

What made you start the business and how did you get started?
I ran my own advertising agency in Australia for 18 years. I moved back to the UK for my eldest daughter, she’s a very talented singer-songwriter and there are many more opportunities for her here. I took the opportunity to study screenwriting at the NFTS and the SAI at the BFI. I have been passionate about branded entertainment since the early 2000’s and I knew I needed to increase my skill set in storytelling. I had planned to go back to working in an advertising agency or content production house, but as a 54 year old woman I was most unwelcome. So, I took a New Enterprise Loan and started the Invizibles, to create creative content with brand messages weaved into the storyline. We have made a pilot episode of our first series and are currently talking to a number of advertisers to join in the rest of the series.

What would you say has been your greatest accomplishment in the business world to date?
I created Australia’s first craft beer James Squire, it is now the biggest craft beer in Australia with 30% of the market and was recently voted one of Australia’s most iconic brands.

What has been your biggest challenge in business so far? 
I started my career in London, but I made my name in Sydney. Starting again in London in my early fifties has meant a lot of networking and cold-calling.

What are your future plans for the business?
The dream is to have a fully branded television series on a major network or cable channel.

If you had to do it all over again, what would you do differently?
I would have charged more.

Why is it so important to inspire young women in particular to follow their dreams?
I have two teenage daughters, both of whom are chasing their dreams and learning that it takes, hard work, dedication, a lot of time, and some disappointments. I don’t think young girls should be encouraged to follow their dreams, I thing they should be advised to work hard for them.

What advice would you give to somebody who wants to start a business in your industry? 
Have confidence in your ideas and find a group of people who can help make them a reality.

What or who inspires you in business and why?
Cindy Gallopp is my hero. She has the courage to shout about what everyone’s been whispering for years, she is genuinely making a massive difference for diversity in the advertising industry and her work on Make Love Not Porn is inspirational.

What is your favourite inspirational quote?
“Stay afraid, but do it anyway. What’s important is the action. You don’t wait to be confident. Just do it and eventually the confidence will follow.” Carrie Fisher.

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