Thursday 14 July 2016

2inspire Inspirational Woman: Greta Lamfel, Co-Founder of Creed Entertainment and Blogger

Greta Lamfel is a Freelancer, Co-Founder of a Hip Hop entertainment company and Blogger,  with an Honors degree in Internal Audit. She has worn many different hats in her career and is excited to use all the experience obtained to create her own brand.
She has always felt a deep inclination to inspire and to motivate others, and hopefully this interview will motivate you.

Please tell us what is a typical business day for you?
A typical business day involves:
1.    Getting up early in the morning,
2.    Practising my personal development,
3.    Reviewing my schedule for the day
4.    Responding to emails,
5.    Sourcing clients via social media and the internet,
6.    Writing blog posts for current client base,
7.    Writing blog posts for my own blog,
8.    Managing the finances of Creed Entertainment

What made you start the business and how did you get started?
I own two businesses. The first one is a motivational and inspirational blog called According to Greta. I started this blog because I have always wanted to inspire and to motivate others through my words. Having being a closet writer all my life, I thought I should start spreading my messages online through the written word.

The second business is an entertainment company called Creed Entertainment. The company focuses on empowering choreographers and dancers in South Africa, and ultimately the world. I have two partners, both who have been in the industry for over a decade. What inspired this idea was that we realised the gap in the dance industry in South Africa. There are many talented dancers in the country who are just not given the right exposure. Dance in South Africa is not widely known and we aim to change that.

What would you say has been your greatest accomplishment in the business world to date?
For Creed Entertainment we received an opportunity with the Department of Arts and Culture to be involved with youth dance development. This is basically a project to empower the disadvantaged youth to learn dance where if not for this, they would never be able to.

What has been your biggest challenge in business so far?
The biggest challenge is funding. Starting a business like ours requires enough funds for start-up, property and administration.

What are your future plans for the business?
We are currently in construction of our dance academy. This will be the main operation of our business in future. We plan to build a dance academy that has never before been seen in the country.

If you had to do it all over again, what would you do differently?
Nothing, because I don’t believe in regrets in life. I believe that everything that was meant to happen has happened, and that it has all propelled us to the next level of success.

Why is it so important to inspire young women in particular to follow their dreams?
The African idea of a woman is still predominantly traditional. Many women still believe that their place is within the household and not in business. Having met women from all walks of life, I feel that the African woman needs to be inspired to be better and do better.
I believe in inspiring women when they are young because we are shaped by our thinking, and thinking is developed at an early age. Our circumstances, mindset and environment all impact our thinking. If we have someone inspiring us at a young age we change our thinking to success.

What advice would you give to somebody who wants to start a business in your industry?
Research, research and research! You need to find out where the gap in the industry is and look to fill it. Your business can only be successful if there is a demand for it.

What or who inspires you in business and why?
I am inspired by the words of Richard Branson and Napoleon Hill. These two men have defined the way to a successful business and their work is an inspiration to anyone who wants to build a successful brand.

What is your favourite inspirational quote?
A quote I developed myself, “If there is good and bad in all of us; yin and yang, then shouldn’t forgiveness be the key?”

So many people live their lives in bitterness and unforgiveness, but if they only looked within themselves they would realise that they too have hurt other people. We need to make allowances for people's’ weaknesses. Of course, this does not mean being naive, but it means forgiving and moving on so that you can be free.

@gretalamfel: e:

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