Greta Lamfel is a Freelancer, Co-Founder of a Hip Hop entertainment company and Blogger, with an Honors degree in Internal Audit. She has worn many different hats in her career and is excited to use all the experience obtained to create her own brand.
She has always felt a deep inclination to inspire and to motivate others, and hopefully this interview will motivate you.
Please tell us what is a typical business
day for you?
A typical business day involves:
1. Getting up early in the morning,
2. Practising my personal development,
3. Reviewing my schedule for the day
4. Responding to emails,
5. Sourcing clients via social media and the
internet,
6. Writing blog posts for current client
base,
7. Writing blog posts for my own blog,
8. Managing the finances of Creed
Entertainment
What made you start the business and how
did you get started?
I own two businesses. The first one is a
motivational and inspirational blog called According
to Greta. I started this blog because I have always wanted to inspire and
to motivate others through my words. Having being a closet writer all my life,
I thought I should start spreading my messages online through the written word.
The second business is an entertainment
company called Creed Entertainment.
The company focuses on empowering choreographers and dancers in South Africa,
and ultimately the world. I have two partners, both who have been in the
industry for over a decade. What inspired this idea was that we realised the
gap in the dance industry in South Africa. There are many talented dancers in
the country who are just not given the right exposure. Dance in South Africa is
not widely known and we aim to change that.
What would you say has been your greatest
accomplishment in the business world to date?
For Creed Entertainment we received an
opportunity with the Department of Arts and Culture to be involved with youth dance
development. This is basically a project to empower the disadvantaged youth to
learn dance where if not for this, they would never be able to.
What has been
your biggest challenge in business so far?
The biggest
challenge is funding. Starting a business like ours requires enough funds for
start-up, property and administration.
What are your
future plans for the business?
We are currently
in construction of our dance academy. This will be the main operation of our
business in future. We plan to build a dance academy that has never before been
seen in the country.
If you had
to do it all over again, what would you do differently?
Nothing, because
I don’t believe in regrets in life. I believe that everything that was meant to
happen has happened, and that it has all propelled us to the next level of
success.
Why is it so
important to inspire young women in particular to follow their dreams?
The African idea
of a woman is still predominantly traditional. Many women still believe that
their place is within the household and not in business. Having met women from
all walks of life, I feel that the African woman needs to be inspired to be
better and do better.
I believe in
inspiring women when they are young because we are shaped by our thinking, and
thinking is developed at an early age. Our circumstances, mindset and
environment all impact our thinking. If we have someone inspiring us at a young
age we change our thinking to success.
What advice would
you give to somebody who wants to start a business in your industry?
Research,
research and research! You need to find out where the gap in the industry is
and look to fill it. Your business can only be successful if there is a demand
for it.
What or who
inspires you in business and why?
I am inspired by
the words of Richard Branson and Napoleon Hill. These two men have defined the
way to a successful business and their work is an inspiration to anyone who
wants to build a successful brand.
What is your favourite inspirational
quote?
A quote I developed myself, “If there is good and bad in all of us; yin
and yang, then shouldn’t forgiveness be the key?”
So many people live their lives in
bitterness and unforgiveness, but if they only looked within themselves they
would realise that they too have hurt other people. We need to make allowances
for people's’ weaknesses. Of course, this does not mean being naive, but it
means forgiving and moving on so that you can be free.
@gretalamfel: www.healthyliving894.com e: gretalamfel@gmail.com
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