Please tell us what is a typical business day for you?
My days are always busy. I work from home so I’m always juggling running Imanmade with mummy duties, household stuff and other family errands. My eldest son (12) is an actor, and has been playing the role of Young Simba in Disney’s the Lion King for over a year now, so I also have to work around his theatre schedule.
What made you start the business and what steps did you take to start operating as a business?
I initially started making natural skin care products solely for family use at home, as I have a lifelong history of eczema and extremely dry, sensitive skin and my youngest two sons inherited my skin conditions in addition to life-threatening allergies.
What would you say has been your greatest accomplishment in the business world to date?
I’d say my greatest business accomplishment so far was seeing Imanmade products being sold at the Established East London pop up shop in Westfield Stratford City Shopping Centre. Imanmade was such a big hit with Established East customers in summer 2013 that I was called back to supply their 2014 Christmas Store. It really was a confidence booster, and a big opportunity for a small business like Imanmade.
What has been your biggest challenge in business so far?Actually I’m in quite a challenging position at the moment: Figuring how and when to expand the business.
What are your future plans for the business?
I’m in the process of reworking my long-term plan and fine-tuning my next steps, but my focus at the moment is launching a few new products for the range and reaching as many people as I can through my website and online store.
I’ll be starting my studies in Herbal Medicine and Naturopathy later this year, so that will open up some opportunities for growth of myself as an individual and Imanmade as a business.
If you had to do it all over again, what would you do differently?
I think I’d take a little more time before launching the business publicly, and I’d
What’s the best compliment you could receive in business?
The best compliment I could (and already do) receive is that Imanmade products are helping to improve someone’s daily life. I know the difficulties and discomfort of dealing with my own skin problems and also the stress of caring for children with severe eczema. So when someone tells me their skin condition has cleared up it really makes my day!
Why is it so important to inspire young women in particular to follow their dreams?
What advice would you give to somebody who wants to start a business in your industry?
What or who inspires you in business and why?
I have various business inspirations. Lisa Price of Carol’s Daughter (Skin and hair care) was my main inspiration when starting Imanmade, but most recently, I have been inspired by Myleik Teele of curlBOX (beauty subscription box). Her work ethic is admirable; she motivates you to make that extra effort, to go that extra mile. I love what she is doing with the curlBOX brand, and her podcasts are very useful. She gives great, no-nonsense advice.
What is your favourite inspirational quote?
Imanmade Natural Skin Care