"I don't see the point in sending emails/e-marketing, besides I don't know how"
"I get lots of annoying emails and I don't want to be a nuisance"
"What on earth do I talk about in emails and I have enough to do anyway"
All good questions if you don’t understand what the real purpose of e-marketing is. It’s real purpose; build relationships, build trust and build a community of people who are interested and eager to know how you can serve them, all by taking one