Is Networking Important?
The world is changing. Everyone is online, on Twitter and on Facebook. The world is at our fingertips, we are a
global society. Even so, people still
like to do business with people. They
like to see the whites in your eyes, as the saying goes.
A whopping 80% of jobs are
landed through networking. It’s the
simple principle of “You never know who, you’ll meet and who they know”
It’s the same in business; people
buy more through recommendations than through advertising. We trust our friends’
and families’ recommendations way over billboards or TV ads.
Imagine you meet someone at a
networking event, make a great impression and connection? Better still you find a way to help them?
Do you think that person will
remember you and what you do? If you’re a photographer and the next time they
meets someone who needs a photographer guess whose name comes to their
mind? You guessed it - Yours!
That’s the power of
Networking. It’s not your well rehearsed
elevator pitch, that you know so well that it sounds robotic. It’s not shoving your business card in
someone’s face without even taking the time to ask them about who they
are. It certainly is not droning on
about your awesome company and the amazing product that’s changing people’s
lives. In fact it is simpler than all of
the above. The key to great networking
is connecting with a person. Finding out
about them, being interested in them, rather than trying to be interesting. Why
would you do that? Simply because no one is really interested in how special
you are. A person’s favourite subject is
themselves. The most used word in any
language is I, Yo, Ich, Je Eu…….
The Fortune Is In The Follow Up
Have you heard that expression
“The Fortune is in the follow up”? Well it’s 100% true. When they say fortune they not only mean
more business or sales, they mean a larger network. It means more people that know who you are,
what you do and if you’ve connected well with them, they’ll even advocate
you. That is priceless. So don’t go home and add the cards you
collected to the other pile of cards you already have. Don’t ignore the people you met until you
want something and suddenly remember them.
Connect with them at least 24hrs after the event.
The best reminder is a quick
“great to meet you” text message on your way back to the office after the
event. If you can do something for the
person you connected with (not necessarily business orientated) maybe some
information that you know would be useful to them. How would you know what was useful to them?
Because when they were talking you were busy listening ;-)
And
Then
Then comes you’re e-marketing
aka building the relationship.
E-marketing is a fantastic way to stay connected with your network
as it grows.
I'm constantly hearing business owners
say;
"I don't see the point in sending emails/e-marketing, besides I don't know how"
"I get lots of annoying emails and I don't want to be a nuisance"
"What on earth do I talk about in emails and I have enough to do anyway"
All good questions if you don’t understand what the real purpose of e-marketing is. It’s real purpose; build relationships, build trust and build a community of people who are interested and eager to know how you can serve them, all by taking one
"I don't see the point in sending emails/e-marketing, besides I don't know how"
"I get lots of annoying emails and I don't want to be a nuisance"
"What on earth do I talk about in emails and I have enough to do anyway"
All good questions if you don’t understand what the real purpose of e-marketing is. It’s real purpose; build relationships, build trust and build a community of people who are interested and eager to know how you can serve them, all by taking one
simple action?
How?
It's called e-marketing, but all it is really is sharing, communicating
and connecting with people - people who already are, or may become your ideal
customers.
It's not hard and it's not heavy. In fact it's simple and
straightforward.
If you’d like to know more about what to do you can take a look at my free
1o steps to e-marketing ease
But if you’d line to know “how” to do it I have an invitation
for you.
I'd like to show you how you can make sense of e-marketing and make it
work effectively in your business.
On Thursday 24th April, I'll be working with a group of hand-picked
business owners to help them make sense of e-marketing, and I'm inviting you to
join us.
Blessings & Prosperity
Evette Franklin
Founder of launica Independent
Creating connections, collaborations and co-operation is how you
Network With Ease: www.aprilnwe.eventbrite.co.uk
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